Introducing our theme: 'Digital Marketing - What it is and Why it's Important', we delve into an enchanting forest of striking schemes, strategic advancements, and customer-focused ideologies. The world today moves on the digital pulse, with technology and the internet being central to most businesses. If you're an entrepreneur, you must appreciate the importance of intelligent marketing strategies in this era dominated by online platforms.

Within the realm of the digital, we find a fascinating tool known as Customer Experience (CX). Although the key insights we'll discuss fell from the knowledge tree back in 2015, each suggestion remains fruitful and fresh.

The first significant idea moves away from quantitative obsession. Today's trend is about #RealFeelsOverJustNumbers. Businesses are learning to prioritize feelings, perceptions, and emotions over raw numbers. Instead of being submerged in data, they're swimming through them, extracting valuable consumer emotions. Mining unstructured data like social media interactions, customer feedback, or voice recordings can reveal an emotional pulse. Think of it as plunging into the vast ocean of the internet to fish for sentiments and opinions using tools like sentiment analysis and natural language processing.

We're seeing a shift from occasional market studies and focus group work to a more sustained, real-time approach to gathering insights - #AlwaysOnInsightsOverOccasionalStudies. By monitoring customer needs and reactions consistently, businesses can better tailor their recommendations and communications. Consider leveraging historical data, current actions and behaviors to deliver spot-on real-time interactions.

Next, we delve into the shift from customer journey mapping to journey analytics: #TheBigPictureOverIsolatedMoments. We learn to view our customers' interaction with the digital business world through a 360-degree lens, connecting every dot to really understand each individual's journey. This means smoothing out the experience, making it seamless and satisfying for every customer across multiple channels.

Change has also touched upon how businesses perceive and use their data. There's a significant push towards providing #ActionableAdviceOverGuesswork. Businesses are learning to use analytics not just to predict but to provide informed, strategic advice. The focus is on making data a strong foothold for making purposeful decisions, rather than just hoarding it.

Lastly, the trend emphasizes the power of collective wisdom over individual feedback sessions: #CollectiveSmartsOverSoloFeedback. This strategy pools together insights from across the business, using them to shape the future of customer experience. It's about creating a grand mosaic of business intelligence that combines data, people, and processes.

To conclude, these trends from 2015 are not just old school, they're #GoldSchool. They give entrepreneurs like us clear, actionable strategies to refine and enhance our customer experience robustly. Digital marketing is an ever-evolving beast, and these strategies point towards a customer-driven future that prizes emotions and experiences--making them your secret weapon to succeed.

So, amidst your journey as an entrepreneur, never forget the power of digital marketing and the pivotal role of customer experience. As you tread on this path, remember these hashtags: #RealFeelsOverJustNumbers, #AlwaysOnInsightsOverOccasionalStudies, #TheBigPictureOverIsolatedMoments, #ActionableAdviceOverGuesswork, and #CollectiveSmartsOverSoloFeedback.